With a growing connectivity and a large population that is extremely active online, Indonesia is one of the world’s leading countries for the use of digital technologies. Through Internet, mobile, e-commerce or social media, digital in Indonesia is a very attractive market both for its size and growth potential.
The latest figures available for the penetration of Internet, mobile and social media show that Indonesia’s large population is gradually adopting online technologies and already a massive market for mobile, fomenting an attractive ecosystem and market for mobile apps.
The following presentation highlights the details of various digital trends in Indonesia and its enormous potential for growth: especially the compared use of the different digital devices, mobile behaviors, e-commerce, leaders of the different digital industries, investments and advertising.
Things to know before entering the Indonesian market – slide 40
Key points on the use Internet and digital in Indonesia
Indonesia has the largest population of Southeast Asia but its level of economic development and penetration of digital technologies, however, is rather on the low side, making it comparatively more interesting for growth perspectives.
With a penetration of about 35% in 2015, the number of Internet users in Indonesia is expected to reach a share of 63% of the population in 5 years, representing about 160 million Internet users in 2020.
Indonesia is a “mobile-first” country with 61% Internet accessibility through mobile and 39% through desktop. When it comes to media consumption, Indonesia has the world’s most important total daily screen minutes of 540 minutes/day, with an important share of mobile devices.
132 min/day of Television
117 min/day of PC / laptops
181 min/day of smartphone
110 min/day of tablets
total mobile devices (smartphone + tablets): 291 min/day
When it comes to startups and funding, the number of deals and total funding has exploded in 2015, as more and more companies and venture capitalists realize the enormous potential of Indonesia.
Advertising also benefits from this growing trend in the use of digital technologies in Indonesia. The industry is seeing a double digit growth year-on-year in advertising spending, expected to reach 15 billion USD in 2016. Digital is benefiting the most with agrowth of more than 50% for online advertising year-on-year from 2013 to 2018.
Presentation published in February 2016 by Danny Wirianto from gdp ventures, realized with the data from several sources source: http://aseanup.com/internet-digital-landscape-indonesia/